Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing.”
Jeffrey Cole is director of the University of Southerm California Annenberg School Center of the Digital Future and one of the World´s most established authorities on internet issues. He claims that in the near future, most digital content will be free. Who will pay for it? The advertisers will.