SUMMARY: Plans, organizes, and implements an assigned Brand product line from conceptual stages through product life cycles to optimize profit and meet marketing, financial, members and credit union growth objectives. Coordinates production of promotional marketing materials. Manages the Brand Strategy and communication flow of information to associates and members.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Participates in overall product research and development requirements, development, and implementation for new and emerging credit union products.
• Prepares product development objectives and schedules for all phases of product development and introduction to market. Manages day-to-day progress of product. Provides expertise in particular product area and develops strategies and applicable portions of the marketing business plan.
• Provides training to other departments in support of product development.
• Assists in conducting marketing analysis to develop product definitions.
• Collaborates with a wide variety of functional areas such as Loans, Business Development, and Branch Operations to develop Brand strategies to provide product definitions responsive to internal and external member needs and market opportunities.
• Assists in defining promotional activities, publicizing the product through the sales force, and alternate distribution channels.
• Coordinates all public relations, political action and volunteer initiatives for executives and managers.
• Maintains communications and contacts to collect and analyze technical, financial, schedule, and sales information for product line. maintains media traffic schedules.
• Assists in preparation of marketing plan, long- and short-term strategy and budget.
• Coordinates the implementation of advertising and promotional communications projects, including print, electronic, special events, and direct mail, and collaterals to fulfill those aspects of the marketing plan.
• Assists in development of trade show strategies and schedules, and coordinates related promotional project activities. Attends trade shows.
• Serves as liaison with outside consultants, copywriters, and advertising agencies.
• Coordinates the implementation of marketing surveys to gather information pertinent to viability of proposed promotional projects.
• Participates in mailing list approval.
• Supervises maintenance of computer database of media contacts.
• Plans and conducts focus groups and other research to evaluate effectiveness of marketing communications.

SUPERVISORY RESPONSIBILITIES

Directly supervises associates in the Marketing Department. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies:

Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.

Oral Communication – Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.

Written Communication – Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

Managing People – Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services.; Continually works to improve supervisory skills.

Innovation – Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor’s degree in related field (marketing/advertsing/public relations), Master’s Degree preferred; five to eight years marketing management experience within credit union/banking industry. Proficient in MS Office Suite. Desk Top Publishing, Adobe Illustrator, Adobe Pagemaker, Adobe Photoshop; proven ability to handle multiple projects. Excellent written communications skills. Abiltiy to generate marekt research data.

Computer Skills

To perform this job successfully, an individual should have knowledge of Project Management software; Spreadsheet software, Word Processing software, Desk Top Publishing and/or marketing & advertising software.

PRIMARY FUNCTION: The Senior Director of Marketing, New York will lead the strategic direction and delivery of the marketing and communications programs in New York. He/she will develop and oversee execution of an integrated, multi-channel marketing plan that advances the Conservancy’s conservation, fundraising, policy and visibility objectives. The Senior Director will oversee state branding and public relations efforts, digital and new media initiatives, publishing, and other marketing programs.

The Senior Director reports to the Director of Marketing, North American Region. Reporting to the Senior Director is a team that includes the Marketing Manager, Media Manager, and Marketing Specialist. The Senior Director will also work in close partnership with his/her key client, the State Director. In addition, the Senior Director will collaborate with the New York State Board of Trustees, New York executive team, marketing division colleagues, external corporate leaders, and donors.

The successful candidate will position the Conservancy as the category leader in its highest potential market and build a broader, more diverse constituency that is a force for change and action for conservation.

IDEAL QUALIFICATIONS: Bachelor’s degree, advanced degree preferred; 12+ years of broad functional experience in marketing, communications and/or public relations in a major institution (corporate, agency, media, government or major scientific, education or cultural arts setting); working knowledge of digital media platforms/techniques; capacity to integrate new and traditional media; experience positioning an institution within a highly competitive marketplace; crisis management media experience; expertise leading, managing, mentoring and deploying staff; exceptional writing and editing ability; able to grasp, decipher and communicate complex, scientific and academic information in compelling formats to diverse audiences; excellent interpersonal, organizational, time-management and follow-up skills; a collaborative, inclusive style; capable of both strategic and tactical work; savvy about NYC cultural, business and social communities; energetic, forward-thinking and creative; passion for nature, wildlife and/or the outdoors; genuine interest in the mission of the Conservancy; ability to travel occasionally for business.

Compensation is competitive and commensurate with experience and accomplishments.

Min Education: BA/BS/Undergraduate – Min Experience: 2-3 Years – Salary: $33,000.00 – $36,000.00 (Yearly Salary)

The right candidate will possess the following qualities:
• An energetic personality
• Proven marketing experience
• Is comfortable speaking with clients on the phone and in person
• The ability to follow directions but also be a self starter
• Strong computer skills
• Is proficient with the major social media applications
• Is able to learn new technologies to the point of being able to instruct others
• Is a good enough writer to be able to blog and tweet about our products and whatever else comes up

Does this sound like you?

If so, we would like to hear from you. But we have a few requirements:
• Please ONLY apply if you either live in Orlando or already plan on moving here. This is not a remote position.
• You must be proficient with MS Office software and should be familiar with the Adobe CS5 suite
• If you’re not tech-savvy, this isn’t the position for you — working with web pages, pURLs and databases will be part of your daily responsibilities
• You should know your way around Twitter, writing blogs and promotional materials

In return for your commitment, we offer a great place to work; subsidized life, health, dental and disability insurance; vacation and sick time; and a 401(k) plan.

This is a great job for the right person. Our company has been around for 9 years and we are definitely going places. If you would like to be a part of our team, then send your resume AND your salary history in today!

As Associate Marketing Manager, you will assist in the planning and implementation of projects including advertising campaign management, social media strategy, marketing research and product development. You will assist the company’s director of marketing and product development in implementing marketing and advertising strategies, and tracking the results. Most importantly, you will contribute to streamlining our marketing campaigns and reports, contribute to team projects and effectively communicate information to the company’s internal and external audiences. You will manage these facets of the business with a personable and professional demeanor. Each day will include a variety of tasks and responsibilities, and reward you for providing superior client service and improving marketing operations.

Our Marketing and Sales, Product Development and Client Support Group works closely with our customers. To remain at the forefront of technology based learning applications, our core values are built around client service, entrepreneurship, integrity and trust. One of our company’s key differentiators is our commitment to service and support of our products.

We will rely on you to assume full responsibility for the following tasks:

• Ensure Marketing’s processes are running efficiently and accurately, by understanding the processes and establishing success measures.
• Help implement marketing and advertising campaigns by assembling and analyzing client analytics and sales forecasts; planning and organizing promotional presentations; updating calendars.
• Research and develop a social media strategy leveraging the technology of established platforms including Linked-in and YouTube.
• Manage the supply of promotional materials on hand by coordinating requirements and inventory with internal staff.
• Support sales staff by providing market trends, forecasts, account analyses, new product information and relaying customer services requests.
• Implement an SEO plan including the use of social media and link building to improve search results positioning and web exposure.
• Track campaigns and client information and engagement through Google Analytics.
• Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.

Benefits:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive salary and an extensive benefits package including paid time off, medical, dental and vision benefits and 401K and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

Administaff is not a staffing agency. In fact, most of our listings presented are great full-time or part-time opportunities with small- to medium-sized companies. By delivering HR services such as recruiting, payroll and training, Administaff can help its clients focus on what they do best. And because we have the inside track to these firms, you’ll have a jump on your next career!

EOE

You will be a self-starter, intuitive, proactive and have the highest work standards. Because you are highly organized and work well with people, you know how to prioritize work. You will succeed in the role and add value to the team because of your ability to work with minimal supervision and exemplary follow-through.

• Bachelor’s degree required in Marketing, Online Media Management or related subject.
• 2+ years of online marketing work experience, preferably in a technology or higher education industry.
• Experience and interest in creating and maintaining a social media strategy including LinkedIn and Youtube environments.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Experience in taking ownership of a project and seeing it through to completion.
• Highly organized and detail oriented with strong analytical skills which correspond to superior business judgment, integrity and the capability to learn quickly.
• Willing and able to learn the company’s line of products.
• Strong oral and written communication skills.
• Ability to work collaboratively across business functions.
• Capacity to manage multiple projects simultaneously.
• Demonstrate the ability to take initiative and work independently, as well as the capacity for excellent teamwork.
• Able to work in a fast paced environment, manage time and priorities under pressure and meet scheduled deadlines.
• Willingness to take on additional responsibilities and broaden skill set as role demands.

We seek a creative, self motivated professional with 1 to 2 years of marketing experience to join the advertising marketing team. Responsible for coordinating and implementing marketing programs and activities directed towards current and prospective advertisers. Individual will work across several of Taunton’s brands which include woodworking, homebuilding, cooking, sewing, crafts, and gardening. Duties will include but are not limited to coordination and development of sales materials, maintenance of sales material inventory, assisting on presentation development, research coordination and implementation, departmental reporting needs, working with ad sales managers on strategic & day-to-day needs, and assisting in the development and planning of business-to-business client events. Portfolio of past work required.

Specific Duties and Responsibilities:

Marketing
•Assists in coordination and execution of promotions and sales materials operating as key liaison to creative services team.
•Maintains added value menu.
•Tracks and administrates added value programs for advertisers.
•Assists in addressing requests for proposals in ways that properly and competitively position the magazine and added value program opportunities as directed by management.
•Coordinates updates to b-to-b media sites.
•Manages sales team intranet sites for internal information sharing.
•Maintains and updates general sales presentations.
•Works with sales team on general and customized presentations.
•Develops premium plans including ideas and recommendations to support brand positioning and executes ordering of all items as approved.
•Assists in the development and dissemination of marketing newsletter to sales team and entire company.
•Manages and updates reports as requested by management (i.e., b-to-b campaign analysis, added value tracker, event tracker).
•Participates in brainstorming meetings with members of the marketing staff and sales team to conceptualize, collaborate and develop ideas.
•Works with other advertising marketing staff to develop the yearly marketing plan which includes all promotional activity, sales materials, presentations, and merchandising opportunities.
•Proactively anticipates the needs of advertising representatives by sharing best practices, emerging information and successful marketing innovations.

Research
•Assists in utilizing advertising research to develop and create custom presentations and promotions.
•Requests and assists in using PIB/MRI/comScore data for sales calls.

Events
•Develops event plans and coordinates details for b-to-b events.

Sales
•Works directly with national sales teams on strategic and day-to-day marketing needs helping to serve as the point person for coordinating various marketing projects.
•Tracks all RFP’s in an ongoing RFP log.
•Organizes and coordinates quarterly updates of all sales representatives database contacts; Submits status reports of database to management on a quarterly basis.
•Coordinates all b-to-b based email blasts.
•Assists in coordinating marketing needs for sales team travel and events.
•Coordinates weekly sales team meeting/conference calls and executes appropriate follow up.

• College degree with concentration in marketing or communications preferred.
• 1-2 years of marketing experience.
• Excellent written and oral communication skills.
• Creative and self-motivated individual able to work with a minimum of supervision in a fast-paced environment.
• Solid Microsoft Office experience, specifically PowerPoint and Excel, with experience in Apple Keynote a plus.
• Portfolio of past work required.